TY  - BOOK
AU  - Mullins, John W
AU  - Mullins, John W. (John Walker)
TI  - Marketing management: a strategic decision-making approach. (5th ed.)
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071111697
AV  - HF 5415.13 Mar 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -