TY  - BOOK
AU  - Britt, Steuart Henderson
TI  - Marketing management and administrative action
AV  - HF 5415.13 Bri 
PY  - 1978///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -