Capon, Noel <br/><br/>
Marketing management in the 21st century 
Noel Capon; James M. Hulbert 
 - Upper Saddle River, N. J.:  Prentice Hall  2001 
 - xvii, 637p.: ill. 
<br/><br/><label>ISBN: </label>013915695X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Cap