TY - BOOK AU - Keller, Kevin Lane AU - Kotler, Philip TI - Marketing management (Twelfth edition) SN - 9780131457577 AV - HF 5415.13 Kot PY - 2006/// CY - New Jersey PB - Pearson/Prentice Hall KW - EUROPE KW - fast KW - INTERNET MARKETING KW - MARKETING--MANAGEMENT KW - MARKET SURVEYS KW - CONSUMER BEHAVIOUR ER -