Wood, Burk Marian <br/><br/>
Marketing planning: principles and practice 
Marian Burk Wood 
 - Harlow  FT Prentice-Hall  2004 
 - xxii, 379p.: ill. 
<br/><br/><label>ISBN: </label>9780273686798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Woo