TY  - BOOK
AU  - Wood, Burk Marian
TI  - Marketing planning: principles and practice
SN  - 9780273686798
AV  - HF 5415.13 Woo 
PY  - 2004///
CY  - Harlow
PB  - FT Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -