McDonald, Malcolm <br/><br/>
Marketing plans for service businesses: a complete guide. -- 2nd ed. 
Malcolm McDonald and Adrian Payne 
 - 2nd ed. 
 - Oxford  Butterworth-Heinemann  2006 
 - xiv, 401p.: ill. 
<br/><br/><label>ISBN: </label>075066746X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>Service industries--Marketing<br/>SERVICE INDUSTRIES--STATISTICS<br/>MARKETING--PLANNING<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mac