TY  - BOOK
AU  - McDonald, Malcolm
AU  - Payne, Adrian
TI  - Marketing plans for service businesses: a complete guide. -- 2nd ed
SN  - 075066746X
AV  - HF 5415.13 Mac 
PY  - 2006///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT
KW  - Service industries--Marketing
KW  - SERVICE INDUSTRIES--STATISTICS
KW  - MARKETING--PLANNING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -