McDonald, Malcolm H. B <br/><br/>
Marketing plans: how to prepare them, how to use them 

 - 4th ed. 
 - Oxford:  Butterworth-Heinemann  1999 
 - xviii, 578[12]p. : ill. 
 - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series  Marketing series (London, England). Professional development. .
<br/><br/> "Published in association with the Chartered Institute of Marketing." -Includes index. 
<br/><br/><label>ISBN: </label>0750641169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--PLANNING<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mac