TY  - BOOK
AU  - McDonald, Malcolm H. B
TI  - Marketing plans: how to prepare them, how to use them
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750641169
AV  - HF 5415.13 Mac 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--PLANNING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - "Published in association with the Chartered Institute of Marketing." -Includes index
ER  -