TY  - BOOK
AU  - Schellinck, Douglas Anton, 1949-
AU  - Maddox, R. N. (Raymond Neil), 1938-
TI  - Marketing research : a computer assisted approach
T2  - The Dryden Press series in marketing
SN  - 0030109248
AV  - HF 5415.2 Sch 
PY  - 1987///
CY  - New York
PB  - Dryden Press
KW  - MARKETING RESEARCH--DATA PROCESSING
KW  - MARKETING RESEARCH--STATISTICAL METHODS--DATA PROCESSING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -