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  <titleInfo>
    <title>Marketing research: a practical approach for the new millennium</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hair, Joseph F</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>McGraw-Hill</publisher>
    <dateIssued>2000</dateIssued>
    <edition>International ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxii, 682p.: ill.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Joseph F. Hair</note>
  <subject authority="lcsh">
    <topic>MARKETING--MANAGEMENT--CASE STUDIES</topic>
  </subject>
  <subject authority="lcsh">
    <topic>MARKETING RESEARCH</topic>
  </subject>
  <classification authority="lcc">HF 5415.2 Hai</classification>
  <identifier type="isbn">0256195552</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">070824</recordCreationDate>
  </recordInfo>
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