TY  - BOOK
AU  - Hair, Joseph F
TI  - Marketing research: a practical approach for the new millennium
SN  - 0256195552
AV  - HF 5415.2 Hai 
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH
ER  -