TY  - BOOK
AU  - Firtle, Neil H
AU  - Madden, Thomas J
AU  - Dillon, William R
TI  - Marketing research in a marketing environment
SN  - 0801613035
AV  - HF 5415.2 Dil 
PY  - 1987///
CY  - St. Louis
PB  - Times Mirror/Mosby
KW  - MARKETING RESEARCH
N1  - Includes bibliographies and indexes
ER  -