TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Marketing research: methodological foundations (5th ed.)
SN  - 003053982X
AV  - HF 5415.2 Chu 
PY  - 1991///
CY  - Chicago
PB  - The Dryden Press
KW  - MARKETING RESEARCH
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -