Churchill, Gilbert A <br/><br/>
Marketing research: methodological foundations. -- 9th ed. 
Gilbert A. Churchill, Dawn Iacobucci 
 - 9th ed. 
 - Mason, Ohio:  South Western  2005 
 - xxii, 697p.: ill. 
<br/><br/><label>ISBN: </label>9780324225099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 Chu