TY  - BOOK
AU  - Churchill, Gilbert A
AU  - Iacobucci, Dawn
TI  - Marketing research: methodological foundations. -- 9th ed
SN  - 9780324225099
AV  - HF 5415.2 Chu 
PY  - 2005///
CY  - Mason, Ohio
PB  - South Western
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING RESEARCH
ER  -