Berry, Leonard L., 1942- <br/><br/>
Marketing services : competing through quality / 

 - New York:  The Free Press  1991 
 - xi, 212p. : ill 
<br/><br/> Bibliography 
<br/><br/><label>ISBN: </label>002903079X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing<br/>CUSTOMER SERVICES<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.5 Ber