TY  - BOOK
AU  - Berry, Leonard L., 1942-
AU  - Parasuraman, A
TI  - Marketing services : competing through quality
SN  - 002903079X
AV  - HF 5415.5 Ber 
PY  - 1991///
CY  - New York
PB  - The Free Press
KW  - Service industries - Marketing
KW  - CUSTOMER SERVICES
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -