Ranchhod, Ashock <br/><br/>
Marketing strategies: a contemporary approach. (2nd ed.) 
by Ashok Ranchhod and Calin Gurau 
 - 2nd ed. 
 - Essex, England:  Pearson Education, Inc  2007 
 - xxi, 416p.: ill. 
<br/><br/> includes references 
<br/><br/><label>ISBN: </label>9780273706748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STRATEGIES<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Ran