00551nam a2200169 a 4500008004100000020001800041050001600059100002100075245009600096250001200192260005000204300002100254500002400275650002500299650004000324700001700364130410s2007    ||||||||||||||||| ||    u  a9780273706748  aHF 5415 Ran  aRanchhod, Ashock10aMarketing strategies: a contemporary approach. (2nd ed.)cby Ashok Ranchhod and Calin Gurau  a2nd ed.  aEssex, England:bPearson Education, Incc2007  axxi, 416p.: ill.  aincludes references  aMARKETING STRATEGIES 0aMARKETING--MANAGEMENT--CASE STUDIES  aGurau, Calin