TY  - BOOK
AU  - Ranchhod, Ashock
AU  - Gurau, Calin
TI  - Marketing strategies: a contemporary approach. (2nd ed.)
SN  - 9780273706748
AV  - HF 5415 Ran 
PY  - 2007///
CY  - Essex, England
PB  - Pearson Education, Inc
KW  - MARKETING STRATEGIES
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - includes references
ER  -