Gauzente, Claire <br/><br/>
Marketing strategies: a twenty-first century approach 
Ashock Ranchhod with contributions from Julie Tinson and Claire Gauzente 
 - Harlow, Essex  Prentice Hall  2004 
 - xvii, 229p.: ill. 
<br/><br/><label>ISBN: </label>0273651927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--DECISION MAKING--CASE STUDIES<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415 Ran