Marketing strategies: a twenty-first century approach

Marketing strategies: a twenty-first century approach Gauzente, Claire creator Ranchhod, Ashock Tinson, Julie text Harlow, Essex Prentice Hall 2004 monographic xvii, 229p.: ill. Ashock Ranchhod with contributions from Julie Tinson and Claire Gauzente MARKETING--MANAGEMENT--CASE STUDIES MARKETING--DECISION MAKING--CASE STUDIES MARKETING RESEARCH HF 5415 Ran 0273651927 100324