TY  - BOOK
AU  - Gauzente, Claire
AU  - Ranchhod, Ashock
AU  - Tinson, Julie
TI  - Marketing strategies: a twenty-first century approach
SN  - 0273651927
AV  - HF 5415 Ran 
PY  - 2004///
CY  - Harlow, Essex
PB  - Prentice Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--DECISION MAKING--CASE STUDIES
KW  - MARKETING RESEARCH
ER  -