Smith, Ian, 1953- Meeting customer needs - Oxford: Butterworth/Heinemann Institute of Management Foundation 1994 - xi, 185 p. : ill. ; 24 cm. - Institute of Management series . Includes bibliographical references and index. ISBN: 0750606681 Subjects--Topical Terms: CUSTOMER SERVICESMARKETING LC Class. No.: HF 5415.5 Smi