TY  - BOOK
AU  - Smith, Ian, 1953-
TI  - Meeting customer needs
T2  - Institute of Management series
SN  - 0750606681
AV  - HF 5415.5 Smi 
PY  - 1994///
CY  - Oxford
PB  - Butterworth/Heinemann Institute of Management Foundation
KW  - CUSTOMER SERVICES
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -