@book{52525,
	author = {Raman, Adam and Lomax, Wendy and Chartered Institute of Marketing},
	title = {The official CIM coursebook: analysis and evaluation 2006-2007},
	publisher = {Elsevier},
	year = {2006},
	address = {Amsterdam},
	note = {Professional postgraduate diploma in marketing, 2006 - 2007}
}