On the determination of advertising effectiveness: an empirical study of the German cigarette market
Reuijil, Jan C
creator
text
Boston
Kluwer-Nijhoff Pub. Distributors for North America, Kluwer Boston
1982
monographic
226p. : ill.
Includes index. -Bibliography: p. 207-214.
ADVERTISING--CIGARETTES--GERMANY (WEST)
ADVERTISING CAMPAIGNS
INDUSTRIAL CONCERNTRATION
CIGARETTE INDUSTRY--GERMANY (WEST)
HF 6161.C42 Reu
0898381258
120416