00963nam a2200217 a 4500008004100000020001500041050002000056100001900076245010500095260008400200300001700284350000900301500004700310650004400357650002600401650003000427650003900457995009600496999001700592952013600609120416s1982    ||||||||||||||||| ||    u  a0898381258  aHF 6161.C42 Reu  aReuijil, Jan C10aOn the determination of advertising effectiveness: an empirical study of the German cigarette market  aBostonbKluwer-Nijhoff Pub. Distributors for North America, Kluwer Bostonc1982  a226p. : ill.  a0.00  aIncludes index. -Bibliography: p. 207-214.  aADVERTISING--CIGARETTES--GERMANY (WEST)  aADVERTISING CAMPAIGNS  aINDUSTRIAL CONCERNTRATION  aCIGARETTE INDUSTRY--GERMANY (WEST)  D0.00FCBU-MAIN LIBRARY (Kitwe)H1I32.50M1UAVAILABLEZMain Library Open Access Collection  c52584d52584  00102lcc4070a001b001cMain Library Open Access Collectiond2022-11-30l0oHF 6161.C42 Reup007126r2022-11-30w2022-11-30y002