TY  - BOOK
AU  - Tarpey, Lawrence X
AU  - Peter, J. Paul
TI  - A preference to marketing management
SN  - 0256027129
AV  - HF 5415.13 Pet 
PY  - 1982///
CY  - Plano, Tex.
PB  - Business Publications
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -