Jobber, David, 1947- <br/><br/>
Principles and practice of marketing. -- 4th ed. 
David Jobber 
 - 4th ed. 
 - London  McGraw-Hill  2004 
 - xxxiv, 942p.: ill. 
<br/><br/><label>ISBN: </label>007710708X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--EUROPE--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Job