Kotler, Philip <br/><br/>
Principles of marketing 

 - Englewood Cliffs, N.J.:  Prentice-Hall  1980 
 - xxi, 714p. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0137015577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Kot