Semenik, Richard J <br/><br/>
Principles of marketing: a global perspective 
Richard J. Semenik, Gary J. Bamossy 
 - Cincinnati, Ohio:  South-Western  1993 
 - xxii, 627p.: ill. 
<br/><br/><label>ISBN: </label>0538817143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Sem