TY  - BOOK
AU  - Semenik, Richard J
AU  - Bamossy, Gary J
TI  - Principles of marketing: a global perspective
SN  - 0538817143
AV  - HF 5415.13 Sem 
PY  - 1993///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
ER  -