TY - BOOK AU - Procter, William AU - Gamble, James TI - Procter & Gamble SN - 0844231665 AV - HF 5415.1 Pro PY - 1988/// CY - PB - NTC Business Books KW - SOAP TRADE -- UNITED STATES -- HISTORY KW - PROCTER AND GAMBLE -- HISTORY KW - MARKETING--MANAGEMENT--CASE STUDIES ER -