Farris, Paul W <br/><br/>
The profit impact of marketing strategy project: retrospect and prospects 
edited by Paul W. Farris and Michael J. Moore 
 - Cambridge:  Cambridge University Press  2004 
 - xvii, 307p.: ill 
<br/><br/><label>ISBN: </label>9780521123457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>STRATEGIC PLANNING
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Pro