TY  - BOOK
AU  - Farris, Paul W
AU  - Moore, Michael J
TI  - The profit impact of marketing strategy project: retrospect and prospects
SN  - 9780521123457
AV  - HF 5415.13 Pro 
PY  - 2004///
CY  - Cambridge
PB  - Cambridge University Press
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - STRATEGIC PLANNING
ER  -