Jefkins, Frank <br/><br/>
Public relations for marketing management 

 - London  Macmillan  1978 
 - vii, 182p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING--MANAGEMENT--PUBLIC RELATIONS
<br/><br/><label>LC Class. No.: </label>HF 5415.125 Jef