TY  - BOOK
AU  - Moisander, Johanna
TI  - Qualitative marketing research: a cultural approach
SN  - 9781412903813
AV  - HF 5415.2 Moi 
PY  - 2006///
CY  - Los Angeles
PB  - SAGE Publications
KW  - MARKETING
KW  - MARKET RESEARCH
KW  - QUALITATIVE RESEARCH
ER  -