00329nam a2200109 a 4500008004100000050001800041100001700059245007100076260004700147300001600194350000900210120416s1973    ||||||||||||||||| ||    u  aHF 5415.2 Rea  aCox, Keith K10aReadings in the marketing research processcedited by Keith K. Cox  aPacific Palisades, Calif.bGood yearc1973  axiii, 400p.  a0.00