TY  - BOOK
AU  - Egan, John
TI  - Relationship marketing: exploring relational strategies in marketing.-- 2nd ed
SN  - 0273686232
AV  - HF 5415 Ega 
PY  - 2004///
CY  - Harlow, Essex
PB  - Prentice Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -