Peck, Helen <br/><br/>
Relationship marketing: strategy and implementation 
Helen Peck; [and others] 
 - Oxford:  Butterworth-Heinemann  1999 
 - xiv, 509 p. : ill. 
 - [CIM professional] .
<br/><br/><label>ISBN: </label>0750636262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RELATIONSHIP MARKETING<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Rel