TY  - BOOK
AU  - Peck, Helen
ED  - Chartered Institute of Marketing
TI  - Relationship marketing: strategy and implementation
T2  - [CIM professional]
SN  - 0750636262
AV  - HF 5415 Rel 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - RELATIONSHIP MARKETING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -