Green, Paul E Research for marketing decisions -- 5th ed. Paul E. Green; Donald S. Tull; Gerald Albaum - 5th ed. - New Delhi Prentice Hall of India 1988 - xii, 784p.: ill. ISBN: 8120307577 Subjects--Topical Terms: MARKETING -- RESEARCHMARKETING--MANAGEMENT--CASE STUDIESPLANNING LC Class. No.: HF 5415.2 Gre