TY  - BOOK
AU  - Green, Paul E
AU  - Tull, Donald S
AU  - Albaum, Gerald
TI  - Research for marketing decisions -- 5th ed
SN  - 8120307577
AV  - HF 5415.2 Gre 
PY  - 1988///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - MARKETING -- RESEARCH
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - PLANNING
ER  -