00338nam a2200121 a 4500008004100000020001500041050001600056100002700072245002700099246004100126260004000167350000900207120416s0000    ||||||||||||||||| ||    u  a0750620218  aHF 5429 Mac  aMcDonald, Malcolm H. B10aRetail marketing plans  ahow to prepare them, how to use them  aOxfordbButterworth-Heinemannc1996  a0.00