TY  - BOOK
AU  - Ambler, Tim
AU  - Tellis, Gerald J
TI  - The SAGE handbook of advertising
SN  - 9781412918862
AV  - HF 5823 Sag 
PY  - 2007///
CY  - London
PB  - SAGE Publications
KW  - ADVERTISING CAMPAIGNS
KW  - ADVERTISING--HANDBOOKS, MANUALS, ETC
ER  -