Maclaran, Pauline <br/><br/>
The sage handbook of marketing theory 
edited by Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski 
 - London  SAGE Publications  2010 
 - xviii, 523p. 
<br/><br/><label>ISBN: </label>9781446270516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Mar