TY  - BOOK
AU  - Da Vall, George M
AU  - Ernest, John W., 1914-
AU  - Ashmun, Richard D
TI  - Salesmanship fundamentals. (2nd ed.)
SN  - 0070195900
AV  - HF 5438 Ern 
PY  - 1981///
CY  - New York
PB  - Gregg Pub. Division, McGraw-Hill
KW  - SALESMEN AND SALESMANSHIP
KW  - SELLING
N1  - Fifth ed. published in 1980 under title: Selling
ER  -